Work
What I do for money
I’m a User Experience practitioner; a researcher and designer creating tools for people at work. For the past 17 years, I’ve worked as a researcher, developer, designer, design manager, and product manager in technology companies across a variety of industries. I take a Ted Lasso approach to building products: I care little about my job title, and a lot about whatever activity will help us solve problems more effectively.
Gerimedica 2023 - now
As their senior UX researcher and designer, I enable Gerimedica's product department in building user-friendly solutions for our market leading multidisciplinary healthcare software.
Leeruniek 2020 - 2023
First as a UX strategist, and later as a Design & Product Manager, I helped streamline workflows at this startup, and built and scaled their interdisciplinary research practice.
Airtrade 2023 - now
As their first designer (though truly I started there as a front-end lead), I established a UX process at this travel technology market leader, building a multi-brand design system for a dozen of white labels tools in our product suite.
Studio Zinzy 2007 - 2015
In my one-person studio I designed and built websites and software for freelancers, startups, academic departments, churches, healthcare professionals, event managers, journalists, and other clients.